Bilingual 新闻 > 央视获奥运会“新媒体转播权”

转自：http://bbs.edu.sina.com.cn/tableforum/App/view.php?bbsid=45&subid=6&fid=34685&tbid=4327

The International Olympic Committee (IOC) said it has awarded the 2008 
Games Internet and mobile-phone platform rights in China to the digital 
arm of State broadcaster CCTV.

The committee said that it chose CCTV.com because it will be able to 
work closely with its television arm and fully exploit the digital 
broadcast rights on a number of platforms.

国际奥委会近日宣布CCTV的新媒体平台CCTV.com成为北京奥运会官方互联网/手机转播机构。国际奥委会同时表示，之所以选择CCTV 
是因为其网络平台可以同电视平台更紧密地合作，发挥多平台联动优势。